{"id":12811,"date":"2022-10-14T10:00:00","date_gmt":"2022-10-14T10:00:00","guid":{"rendered":"https:\/\/pre.kingscorner.es\/?p=5786"},"modified":"2023-09-12T11:30:22","modified_gmt":"2023-09-12T09:30:22","slug":"business-intelligence-el-poder-de-los-datos-para-tu-empresa","status":"publish","type":"post","link":"https:\/\/kingscorner.es\/en\/business-intelligence-el-poder-de-los-datos-para-tu-empresa\/","title":{"rendered":"Business Intelligence. El poder de los datos para tu empresa"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Desde <strong>Kings Corner <\/strong>queremos aportar luz sobre el Business Inteligence, de hecho en nuestra <a href=\"https:\/\/kingscorner.es\/en\/\">academia de formaci\u00f3n<\/a> tenemos cursos que utilizan herramientas para el procesado de datos que combinadas con la \u00abInteligencia Empresarial\u00bb se convierten en el cocktail ideal para dan un empuj\u00f3n a tu negocio ya sea de la dimensi\u00f3n que sea.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 es la inteligencia empresarial o Business Intelligence?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El&nbsp;<strong><em>Business Intelligence<\/em>&nbsp;(BI)<\/strong>, en castellano<strong>&nbsp;Inteligencia Empresarial<\/strong>&nbsp;o&nbsp;<strong>Inteligencia de Negocios<\/strong>, es el conjunto de procesos requeridos para ofrecer una soluci\u00f3n inform\u00e1tica que nos permita analizar c\u00f3mo est\u00e1 funcionando nuestra empresa. Este conocimiento har\u00e1 que optimicemos dicho funcionamiento mediante la toma de decisiones pertinentes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La inteligencia de negocio (BI) <\/strong>aprovecha el software y los servicios para transformar los datos en informaci\u00f3n procesable que sirva de base para las decisiones empresariales estrat\u00e9gicas y t\u00e1cticas de una organizaci\u00f3n. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Las herramientas de BI acceden y analizan conjuntos de datos y presentan los resultados anal\u00edticos en:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Informes<\/li>\n\n\n\n<li>Res\u00famenes<\/li>\n\n\n\n<li>Cuadros de mando<\/li>\n\n\n\n<li>Gr\u00e1ficos<\/li>\n\n\n\n<li>Tablas<\/li>\n\n\n\n<li>Mapas para proporcionar a los usuarios informaci\u00f3n detallada sobre el estado de la empresa<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" data-src=\"https:\/\/pre.kingscorner.es\/wp-content\/uploads\/2022\/10\/business-intelligence-y-el-analisis-de-los-datos-1-683x1024.jpg\" alt=\"\" class=\"wp-image-5795 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 683px; --smush-placeholder-aspect-ratio: 683\/1024;\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfPara qu\u00e9 sirve BI?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>El BI ofrece una forma de examinar los datos<\/strong> para comprender las tendencias y obtener informaci\u00f3n, racionalizando el esfuerzo necesario para buscar, combinar y consultar los datos necesario<strong>s para tomar decisiones empresariales acertadas.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Imaginemos que una empresa quiere gestionar mejor su cadena de suministro. Ser\u00eda interesante implantar BI para determinar cosas como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u00f3nde se producen retrasos y variaciones dentro del proceso de env\u00edo<\/li>\n\n\n\n<li>Para descubrir qu\u00e9 productos se retrasan con m\u00e1s frecuencia<\/li>\n\n\n\n<li>Qu\u00e9 medios de transporte est\u00e1n m\u00e1s implicados en los retrasos<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Los posibles usos del BI van m\u00e1s all\u00e1 de las t\u00edpicas m\u00e9tricas de rendimiento empresarial.<\/strong> Proveedores como Tableau y G2 ofrecen ejemplos concretos de c\u00f3mo las organizaciones pueden utilizar las herramientas de inteligencia empresarial:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Una organizaci\u00f3n cooperativa podr\u00eda utilizar el BI para hacer un seguimiento de la adquisici\u00f3n y retenci\u00f3n de miembros<\/li>\n\n\n\n<li>Las herramientas de BI podr\u00edan generar autom\u00e1ticamente informes de ventas y entregas a partir de datos de CRM<\/li>\n\n\n\n<li>Un equipo de ventas podr\u00eda utilizar el BI para crear un cuadro de mando que muestre en qu\u00e9 punto del proceso de ventas se encuentra cada representante<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Mejorar procesos con Business Intelligence<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Todav\u00eda se siguen utilizando las extracciones de datos de diferentes softwares<\/strong> <strong>por separado<\/strong> como programas de control de producci\u00f3n, CRM\u00b4s o un <a href=\"https:\/\/pre.kingscorner.es\/que-es-un-erp-y-por-que-es-necesario-para-tu-empresa\/\">ERP<\/a>. En muchas ocasiones, diferentes departamentos, extraen los datos, los trabajan en hojas de c\u00e1lculo tipo Excel y luego cruzan datos con todos los posibles errores que se puedan generar (adem\u00e1s de un gran tiempo invertido)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Las soluciones BI, permiten prepararlo anticipadamente<\/strong> ya que existen soluciones de diferentes tipos (por ejemplo las basadas en metadatos), pero las m\u00e1s conocidas son las de&nbsp;<strong>los almacenes de datos especiales.&nbsp;<\/strong>Estas permiten tener estos datos disponibles habi\u00e9ndolos tratado previamente para&nbsp;<strong>corregir y\/o descartar errores<\/strong> y posteriormente almacenarlos para su estudio y su presentaci\u00f3n (mediante informes, etc&#8230;)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>El Business Intelligence nos permite optimizar y \u00abaligerar\u00bb procesos ya que nos permite cruzar datos de diferentes fuentes haciendo que nuestros informes y\/o cuadros de mandos, sean mucho m\u00e1s eficientes y r\u00e1pidos a la hora de prepararlos.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Las ventajas de aplicar la \u00abInteligencia Empresarial\u00bb<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Las soluciones BI, est\u00e1n \u00edntimamente relacionadas con programas de gesti\u00f3n y control como los <strong>\u00abEnterprise Resource Planning\u00bb o ERP<\/strong> o los <strong>Customer Relationship Management o CRM<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ambos tienen funciones distintas&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>ERP<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nos permiten controlar desde aspectos como los albaranes, pedidos, facturas, clientes, productos, fabricaci\u00f3n, contabilidad, ventas, hasta las n\u00f3minas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>CRM<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se utiliza para el control de ventas (primeros contactos, hist\u00f3rico de gestiones con un \u00fanico cliente, clientes que convierten o van a convertir, etc&#8230;)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Podr\u00edamos decir que las tecnolog\u00edas ERP aglutina y utilizan datos de las tecnolog\u00edas CRM para tener una visi\u00f3n global del negocio. No obstante, solo nos ofrecen datos y es ah\u00ed es donde entran las&nbsp;<strong>soluciones de Business Intelligence, para solventar todas estas carencias y limitaciones<\/strong>, aportar soluciones y dar un enfoque de futuro al negocio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Integra nuevas tecnolog\u00edas como ERP y CRM y comb\u00ednalo con BI y tu empresa notar\u00e1 la diferencia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esperamos que te haya sido \u00fatil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a1\u00a1\u00a1Nos vemos en la pr\u00f3xima!!!<\/p>","protected":false},"excerpt":{"rendered":"<p>Desde Kings Corner queremos aportar luz sobre el Business Inteligence, de hecho en nuestra academia de<\/p>","protected":false},"author":1,"featured_media":12814,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[383],"tags":[],"class_list":["post-12811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-informatica"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Business Intelligence. 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