{"id":12815,"date":"2022-09-30T10:00:00","date_gmt":"2022-09-30T10:00:00","guid":{"rendered":"https:\/\/pre.kingscorner.es\/?p=5594"},"modified":"2023-09-12T11:31:10","modified_gmt":"2023-09-12T09:31:10","slug":"plan-de-marketing-en-redes-sociales-que-es-y-como-realizarlo","status":"publish","type":"post","link":"https:\/\/kingscorner.es\/en\/plan-de-marketing-en-redes-sociales-que-es-y-como-realizarlo\/","title":{"rendered":"Plan de marketing en redes sociales. \u00bfQu\u00e9 es y c\u00f3mo realizarlo?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Desde Kings Corner, conocemos la importancia que tiene para <strong>las marcas ya sean PYMES, aut\u00f3nomos o grandes empresas deben tener presencia en medios sociales.<\/strong> Pero no todo es realizar publicaciones y esperar el feedback de nuestros seguidores, en realidad es algo mucho m\u00e1s profundo que eso, y por ello es necesario un Plan de Social Media Marketing o Plan de Marketing en Redes Sociales.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-src=\"https:\/\/pre.kingscorner.es\/wp-content\/uploads\/2022\/10\/plan-de-marketing-en-redes-sociales-para-Pymes-y-autonomos-1024x683.jpg\" alt=\"\" class=\"wp-image-5745 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Plan de marketing en redes sociales paso a paso<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Organizar y planificar las diferentes redes sociales en las que un negocio est\u00e1 presente (o quiere estar presente) como canal de comunicaci\u00f3n con los usuarios requiere de un plan de marketing en redes sociales previo, una estrategia definida que podemos crear siguiendo estos pasos:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Definici\u00f3n de objetivos (SMART) y KPI<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tu&nbsp;<strong>estrategia de social media<\/strong>&nbsp;deber\u00e1 tener asociados unos objetivos que, a su vez, deber\u00e1n estar alineados con los objetivos del negocio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para empezar, conviene que te plantees preguntas del tipo: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00bfCuales son mis productos o servicios estrella?<\/li>\n\n\n\n<li>\u00bfQu\u00e9 estrategias estoy implementando actualmente para conseguir clientes?<\/li>\n\n\n\n<li>\u00bfCu\u00e1l es mi p\u00fablico objetivo? \u00bfCu\u00e1les son sus h\u00e1bitos?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Objetivos en redes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dar a conocer tu marca<\/li>\n\n\n\n<li>Aumentar los seguidores<\/li>\n\n\n\n<li>Gestionar una atenci\u00f3n al cliente r\u00e1pida y eficaz<\/li>\n\n\n\n<li>Captaci\u00f3n de leads<\/li>\n\n\n\n<li>Aumentar el feedback y las interacciones<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ten en cuenta en tu definici\u00f3n que deber\u00edas establecer&nbsp;objetivos SMART (v\u00e9anse algunos ejemplos):<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Aumentar el n\u00famero de seguidores en un X% en 2 meses<\/li>\n\n\n\n<li>Subir el engagement un Y% en los pr\u00f3ximos 3 meses<\/li>\n\n\n\n<li>Incrementar en un Z% el n\u00famero de visitas de la p\u00e1gina web a trav\u00e9s de las redes sociales en los pr\u00f3ximos 6 meses<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Dicho esto, tambi\u00e9n&nbsp;ser\u00e1 necesario plantear&nbsp;<strong>cu\u00e1les van a ser&nbsp;los&nbsp;indicadores clave de rendimiento en redes sociales (KPI).<\/strong>&nbsp;Estos KPI te servir\u00e1n para medir tus objetivos y poder controlar mejor tus acciones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Lo KPI\u00b4s que elijas son espec\u00edficos para cada tipolog\u00eda de negocio, no existen reglas fijas para todas las empresas. No obstante, te podemos indicar algunos ejemplos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Crecimiento de seguidores en la red social que elijas comparativamente con el a\u00f1o anterior<\/li>\n\n\n\n<li>Alcance de tus publicaciones<\/li>\n\n\n\n<li>Interacciones de los usuarios en base a la tipolog\u00eda de la publicaci\u00f3n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. Creaci\u00f3n del Buyer Persona<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El&nbsp;<strong>buyer persona<\/strong>&nbsp;es el prototipo del cliente a quienes queremos llegar con nuestro plan de marketing. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para definirlos necesitamos respondernos ciertas preguntas previas como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Estado civil, sexo, si tiene o no hijos y edad de los mismos, si viven solo o en pareja<\/li>\n\n\n\n<li>Profesi\u00f3n<\/li>\n\n\n\n<li>Nivel de estudios<\/li>\n\n\n\n<li>D\u00f3nde y c\u00f3mo busca informaci\u00f3n de aquello que le gusta<\/li>\n\n\n\n<li>Otros aspectos que nos puedan interesar seg\u00fan nuestro negocio<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">No solo necesitamos conocer datos demogr\u00e1ficos, adem\u00e1s es interesante conocer otro tipo de datos como cu\u00e1les son sus gustos, d\u00f3nde le gusta comprar, qu\u00e9 hace que se decida por un producto u otro, cu\u00e1les son sus h\u00e1bitos de vida, etc. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Asimismo, tendr\u00e1s que conocer qu\u00e9 redes sociales utiliza, qu\u00e9 uso les da, con cu\u00e1nta frecuencia est\u00e1 en redes, para qu\u00e9 las utiliza, a qu\u00e9 horas se conecta\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Lo m\u00e1s recomendable es no tener m\u00e1s de 3 para poder centrar los esfuerzos de nuestro plan de marketing en redes sociales en ellos.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Determinar en qu\u00e9 redes sociales vamos a tener presencia<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No es necesario estar presente en todas las redes sociales. Seg\u00fan el tipo de negocio y seg\u00fan las redes sociales en las que se encuentre nuestro buyer persona, debemos planificar una estrategia de contenidos en aquellas que nos puedan reportar un ROI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En cada plataforma la estrategia de contenidos a seguir debe ser diferente ya que los usuarios son diferentes en edades, formas de expresi\u00f3n&#8230; Dejamos algunos ejemplos de redes en las que las empresas est\u00e1n invirtiendo en sus estrategias:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Facebook<\/li>\n\n\n\n<li>Twitter<\/li>\n\n\n\n<li>Instagram<\/li>\n\n\n\n<li>YouTube<\/li>\n\n\n\n<li>Tik Tok<\/li>\n\n\n\n<li>Be Real<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. Creaci\u00f3n de un calendario editorial<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Planificar es una tarea esencial en toda estrategia de&nbsp;marketing de contenidos. Un calendario editorial nos servir\u00e1 de gu\u00eda en la organizaci\u00f3n y publicaci\u00f3n de los contenidos que generamos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Algunas de las ventajas de contar con un calendario editorial son:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ofrecer a tu p\u00fablico objetivo aquello que busca (tras haberlo analizado previamente)<\/li>\n\n\n\n<li>Ofrecer contenido variado tanto en formato como en tem\u00e1tica<\/li>\n\n\n\n<li>Definir una estrategia de contenidos con los que dirigir a los lectores\/usuarios a tu p\u00e1gina<\/li>\n\n\n\n<li>Publicar el contenido adecuado en el momento \u00f3ptimo<\/li>\n\n\n\n<li>Publicar sobre eventos y d\u00edas se\u00f1alados<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">En un mismo documento, y con tan solo un golpe de vista, debemos ver todo aquellos que nos interesa a la hora de publicar nuestros contenidos: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u00eda de publicaci\u00f3n<\/li>\n\n\n\n<li>Tema<\/li>\n\n\n\n<li>Objetivo que perseguimos<\/li>\n\n\n\n<li>Red social<\/li>\n\n\n\n<li>Texto<\/li>\n\n\n\n<li>Tipo de contenido<\/li>\n\n\n\n<li>etc&#8230;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">5. An\u00e1lisis de los resultados<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La mejora continua debe ser la principal motivaci\u00f3n de nuestras acciones y estrategias de marketing, as\u00ed como en la&nbsp;<strong>estrategia de redes sociales<\/strong>. Nuestro desempe\u00f1o y la inversi\u00f3n de los recursos y tiempo empleado no servir\u00e1n de nada si no comprobamos su eficacia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mide el resultado de tus acciones mediante informes de seguimiento. Sobre todo, hazlo de manera peri\u00f3dica (semanal, mensual, trimestral y\/o anual) para poder hacer comparaciones con criterio y poder seguir tu evoluci\u00f3n en el tiempo.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Interpreta los datos y analiza los resultados. \u00bfC\u00f3mo vas respecto a los objetivos marcados en el punto 1?<\/li>\n\n\n\n<li>\u00bfQu\u00e9 tipo de contenidos funcionan mejor para cada objetivo?<\/li>\n\n\n\n<li>\u00bfQu\u00e9 podemos hacer para seguir mejorando?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Desarrolla bien tu plan de marketing en redes y haz que tu negocio crezca en Internet. Esperamos que te haya sido \u00fatil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a1\u00a1\u00a1Nos vemos en la pr\u00f3xima!!!<\/p>","protected":false},"excerpt":{"rendered":"<p>Desde Kings Corner, conocemos la importancia que tiene para las marcas ya sean PYMES, aut\u00f3nomos o<\/p>","protected":false},"author":1,"featured_media":12816,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[383],"tags":[],"class_list":["post-12815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-informatica"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Plan de marketing en redes sociales. \u00bfQu\u00e9 es y c\u00f3mo realizarlo? 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