{"id":12821,"date":"2022-09-16T03:58:00","date_gmt":"2022-09-16T03:58:00","guid":{"rendered":"https:\/\/pre.kingscorner.es\/?p=5576"},"modified":"2023-09-12T11:32:56","modified_gmt":"2023-09-12T09:32:56","slug":"las-10-herramientas-esenciales-para-un-community-manager","status":"publish","type":"post","link":"https:\/\/kingscorner.es\/en\/las-10-herramientas-esenciales-para-un-community-manager\/","title":{"rendered":"Las 10 herramientas esenciales para un community manager"},"content":{"rendered":"

En un post anterior defin\u00edamos qu\u00e9 es un community manager y cuales eran sus funciones y tareas principales. No obstante, adem\u00e1s de tener una actitud positiva y comunicativa y una elevada capacidad de trabajo, debemos apoyarnos en las herramientas de automatizaci\u00f3n, an\u00e1lisis y publicaci\u00f3n en redes sociales.<\/p>\n\n\n\n

Hoy desde nuestros centros formativos Kingscorner<\/a>, hemos seleccionado una serie de herramientas que creemos que son esenciales, pero no te equivoques, existen muchas y debes encontrar aquella o aquellas con las que te sientas m\u00e1s c\u00f3moda\/o.<\/p>\n\n\n\n

\"Selecci\u00f3n<\/figure>\n\n\n\n

Herramientas y programas para el community manager<\/h2>\n\n\n\n

Postcron<\/h3>\n\n\n\n

Esta plataforma te permite programar posts para diversas redes sociales. Todo desde un mismo sitio. Te permite incluso programar Stories en Instagram<\/strong>. Adem\u00e1s con la herramienta de publicaci\u00f3n masiva de Postcron puedes programar hasta 1000 posts, pins o tweets a la vez desde un Excel o Google Sheets<\/strong>.<\/p>\n\n\n\n

Facebook Business<\/h3>\n\n\n\n

La herramienta imprescindible para gestionar diferentes cuentas de publicidad de Facebook Ads o fan page, y otorgar diferentes roles a distintos usuarios en funci\u00f3n de sus competencias.<\/p>\n\n\n\n

Metricool<\/h3>\n\n\n\n

Tiene una peque\u00f1a versi\u00f3n gratuita, pero al final todo lo interesante lo puedes hacer desde la versi\u00f3n de pago. Te permite programar publicaciones en Facebook, Twitter, Instagram, Linkedin, Pinterest e incluso Google My Business.<\/p>\n\n\n\n

Tambi\u00e9n puedes crear autolistas de posts para que se vayan publicando a las horas que t\u00fa quieras. y se van poniendo en cola y repitiendo de forma autom\u00e1tica. <\/p>\n\n\n\n

Por otro lado, la funci\u00f3n m\u00e1s importante e interesante de Metricool es la anal\u00edtica, ya que puedes hacer auditor\u00edas de tus propias redes sociales<\/strong> (analizar publicaciones, rendimiento de la cuenta\u2026) y analizar a tu competencia.<\/p>\n\n\n\n

Canva<\/h3>\n\n\n\n

Si no cuentas en tu equipo con un dise\u00f1ador o el Photoshop, el Illustrator o el Indesign no son o tuyo, prueba con esta herramienta. Es una aplicaci\u00f3n pensada para que de una forma sencilla e intuitiva puedas crearte tus propios posts de manera profesional.<\/p>\n\n\n\n

Bit.ly<\/h3>\n\n\n\n

Uno de los aportadores m\u00e1s famosos. No es necesario registrarse para usuarlo, pero si lo haces, te ofrece estad\u00edsticas de los enlaces acortados y te permite personalizar la url.<\/p>\n\n\n\n

Feedly<\/h3>\n\n\n\n

Feedly es la mejor manera de estar al d\u00eda de todas las cosas que interesan a los community managers y los negocios que gestionan. Se trata de un agregador de contenidos qe permite estar al tanto de los blogs y webs que te interesan con un solo vistazo a tu feed.<\/p>\n\n\n\n

IFTT<\/h3>\n\n\n\n

IFTT es el acr\u00f3nimo de \u00abIF This, Then That\u00bb, que quiere decir que, si sucede tal o cual cosa en tus redes sociales, suceda otra, como responder de manera autom\u00e1tica, archivar contenidos, gestionar correos… Es una herramienta para automatizar la gesti\u00f3n del trabajo no solo para los community managers sino para todos aquellos que aman la gesti\u00f3n automatizada.<\/p>\n\n\n\n

 Google Alerts<\/h3>\n\n\n\n

Con las alertas de Google, una herramienta gratuita, puedes personalizar notificaciones para cuando se publiquen contenidos que mencionen alguna palabra clave que te interese o el propio nombre de tu marca.<\/p>\n\n\n\n

Es una herramienta muy \u00fatil para el community manager, ya que as\u00ed podr\u00e1 saber f\u00e1cilmente qu\u00e9 se est\u00e1 diciendo sobre la marca y cuidar la reputaci\u00f3n.<\/p>\n\n\n\n

 Google Trends<\/h3>\n\n\n\n

Esta herramienta de Google gratuita es muy \u00fatil para conocer las \u00faltimas tendencias y b\u00fasquedas que m\u00e1s se est\u00e1n haciendo<\/strong> en tu sector.<\/p>\n\n\n\n

Esto permite a un community manager saber qu\u00e9 tem\u00e1ticas interesan m\u00e1s a su p\u00fablico objetivo para crear contenido relevante.<\/p>\n\n\n\n

Google Analitycs<\/h3>\n\n\n\n

La APP de anal\u00edtica de Google nos permite conocer el perfil de quienes visitan nuestra web y cuanto tr\u00e1fico generan las redes sociales y si \u00e9ste se convierte o no en conversiones. Esta informaci\u00f3n nos ser\u00e1 de gran utilidad. El perfil de los usuarios, por ejemplo, para saber definir el p\u00fablico de nuestras campa\u00f1as de publicidad en Facebook Ads. Y el tr\u00e1fico, para saber c\u00f3mo de efectiva est\u00e1 resultado la dinamizaci\u00f3n si uno de los objetivos social media es generar tr\u00e1fico a un site o APP.<\/p>\n\n\n\n

\u00bfTe ha parecido interesante nuestra selecci\u00f3n de herramientas para community managers? \u00bfUtilizas otras? \u00bfCu\u00e1les? D\u00e9janoslo en comentarios.<\/p>\n\n\n\n

\u00a1\u00a1\u00a1Nos vemos en la pr\u00f3xima!!!<\/p>","protected":false},"excerpt":{"rendered":"

En un post anterior defin\u00edamos qu\u00e9 es un community manager y cuales eran sus funciones y<\/p>","protected":false},"author":1,"featured_media":12823,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[383],"tags":[],"class_list":["post-12821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-informatica"],"acf":[],"yoast_head":"\nLas 10 herramientas esenciales para un community manager - 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