{"id":12824,"date":"2022-09-09T10:00:00","date_gmt":"2022-09-09T10:00:00","guid":{"rendered":"https:\/\/pre.kingscorner.es\/?p=5568"},"modified":"2023-09-12T11:33:33","modified_gmt":"2023-09-12T09:33:33","slug":"quieres-ser-community-manager-aprende-a-ser-uno-de-los-mejores","status":"publish","type":"post","link":"https:\/\/kingscorner.es\/en\/quieres-ser-community-manager-aprende-a-ser-uno-de-los-mejores\/","title":{"rendered":"\u00bfQuieres ser Community Manager? Aprende a ser uno de los mejores"},"content":{"rendered":"

Las redes sociales<\/strong> han transformado la relaci\u00f3n que tienen las empresas con sus potenciales clientes. No solo es el hecho de lanzar mensajes en las redes sociales, sino de hacerlo de forma correcta, por ello nace la figura del Community Manager<\/strong>.<\/p>\n\n\n\n

En pocas palabras, un community, gestiona de forma rentable y eficiente la conexi\u00f3n entre la empresa y su audiencia. En nuestra academia de formaci\u00f3n Kinsgcorner<\/a> somos conscientes de ello y por eso ponemos cursos de formaci\u00f3n de community manager que doten de los conocimientos necesarios a los futuros profesionales dedicados a la gesti\u00f3n de redes.<\/p>\n\n\n\n

\u00bfQu\u00e9 es y que funciones tiene un Community Manager?<\/h2>\n\n\n\n

Existen estudios que dicen que el 21% de los usuarios \/ consumidores pueden llegar a comprar accediendo a las marcas mediante las redes sociales<\/strong>, por ello es importante la figura de community manager que potencie y refuerce la confianza de la marca en el usuario mediante el uso de las redes.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Un community no solo abre cuentas en redes sociales, gestiona la reputaci\u00f3n de tu marca en ellas<\/h3>\n\n\n\n

En algunos casos existe la creencia de que abrir cuentas en Instagram, Tik Tok o Facebook y compartir algo de informaci\u00f3n en ellas es el trabajo del gestor de redes.<\/strong><\/p>\n\n\n\n

Va mucho m\u00e1s all\u00e1<\/strong>, es un trabajo que requiere de una planificaci\u00f3n y un conocimiento extenso de la empresa y del perfil de cliente al que se quiere llegar.<\/p>\n\n\n\n

Adem\u00e1s, es un trabajo que requiere de muchas horas no solo de ejecuci\u00f3n sino de estar pendiente a comentarios y reacciones de los clientes<\/strong> para mantener siempre intacta la reputaci\u00f3n online del negocio<\/p>\n\n\n\n

Funciones de un community manager<\/h3>\n\n\n\n

Diariamente<\/h4>\n\n\n\n
    \n
  • Revisar, dar respuesta e interactuar con los usuarios en cada red social: mensajes privados, comentarios, menciones en foros, blogs, etc.<\/li>\n\n\n\n
  • Fomentar el engagement<\/em> de los usuarios con las publicaciones.<\/li>\n\n\n\n
  • Revisar que los posts programados se hayan publicado correctamente.<\/li>\n\n\n\n
  • Incentivar la conversaci\u00f3n e interacci\u00f3n de los usuarios en redes sociales: Facebook, Twitter, Instagram, etc.<\/li>\n\n\n\n
  • Escuchar de forma activa que dicen los usuarios en la red sobre los temas que competen a la empresa.<\/li>\n<\/ul>\n\n\n\n

    Semanalmente<\/h4>\n\n\n\n
      \n
    • Buscar y saber seleccionar contenidos relevantes que aporten valor a su comunidad en blogs, foros, portales de actualidad, canales de Youtube\u2026<\/li>\n\n\n\n
    • Crear los contenidos de valor a publicar en funci\u00f3n de la agenda de contenidos.<\/li>\n\n\n\n
    • Hacer seguimiento de las campa\u00f1as de publicidad online activas.<\/li>\n\n\n\n
    • Programar los distintos posts en cada una de las redes sociales en funci\u00f3n de sus caracter\u00edsticas propias.<\/li>\n\n\n\n
    • Realizar semanalmente el status<\/em> de resultados, realizando una valoraci\u00f3n cuantitativa y cualitativa de los datos.<\/li>\n\n\n\n
    • Monitorizar qu\u00e9 se dice de la empresa en las redes sociales para prever posibles crisis.<\/li>\n\n\n\n
    • Buscar, seleccionar y generar sinergias con aquellos usuarios m\u00e1s influyentes de nuestra comunidad.<\/li>\n<\/ul>\n\n\n\n

      Mensualmente<\/h4>\n\n\n\n
        \n
      • Documentarse. Estar informado de todo lo que acontece en el d\u00eda a d\u00eda de su cliente y de su sector.<\/li>\n\n\n\n
      • Redactar la agenda de publicaciones en funci\u00f3n de los objetivos definidos.<\/li>\n\n\n\n
      • Planificar las campa\u00f1as de publicidad online.<\/li>\n\n\n\n
      • Proponer unas acciones de valor: encuentro bloggers, acciones promocionales, etc.<\/li>\n\n\n\n
      • Gestionar estas acciones propuestas.<\/li>\n\n\n\n
      • Estar al tanto de cuantas novedades se den en el mundo social media.<\/li>\n\n\n\n
      • Analizar qu\u00e9 est\u00e1 haciendo las marcas competencia.<\/li>\n\n\n\n
      • Realizar el informe del trabajo realizado.<\/li>\n<\/ul>\n\n\n\n

        Si tienes un perfil con capacidad de comunicaci\u00f3n, sabes moderar, tienes tiempo y dedicaci\u00f3n plena y tienes o estas dispuesta\/o a tener un conocimiento profundo de la marca para la que trabajas, ser community manager es tu trabajo.<\/strong><\/p>\n\n\n\n

        En Kingscorner te estamos esperando.<\/p>\n\n\n\n

        Hasta la pr\u00f3xima!!!<\/p>","protected":false},"excerpt":{"rendered":"

        Las redes sociales han transformado la relaci\u00f3n que tienen las empresas con sus potenciales clientes. No<\/p>","protected":false},"author":1,"featured_media":12826,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[383],"tags":[],"class_list":["post-12824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-informatica"],"acf":[],"yoast_head":"\n\u00bfQuieres ser Community Manager? 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